Is Ecommerce Right for Your Business?
Ecommerce is a popular way to buy products and services. It’s also an excellent way to increase revenue for your business, but it has its cons too. Using BlueSnap makes it much easier, but there are still some considerations when choosing ecommerce.
The pros of e-commerce are many, including: saving time, convenience, money (no shipping charges), better customer service than phone orders. With e-commerce, you don’t have to worry about the customer not being at home for a special delivery, having someone sign for it or receiving damaged goods. If an issue does arise, customers can contact your company via email and get a quick response.
Ecommerce also allows businesses to expand their sales territories without hiring employees in every location that they want to sell items. Many companies use ecommerce as a supplement while selling locally too because of its advantages over traditional methods such as phone orders and walk-ins. Email marketing is another way you can take advantage of the benefits of ecommerce when promoting products online through newsletters and social media sites like Facebook and Instagram.
The drawbacks include: lack of personal touch with customers; credit card fraud or identity theft; inability to take back goods if they do not fit properly or if the customer does not like them. A company cannot be in the business of clothing, jewelry or musical instruments unless they have a physical store that customers can visit to try on their products.
Ecommerce is not for every company and does require an investment of both time and money. In order to attract customers from around the world, you must have a professionally designed website with features such as clear product descriptions, search tools and customer reviews. A strong content strategy will help your site rank higher in terms of SEO so more people find it when searching online for certain keywords related to your industry. You need excellent photography showing off your goods too because 92% percent of consumers say visuals are important when shopping online versus only 87% who place importance on photos in print ads according to Social Media Examiner .